Gender- Neutral Marketing
Gender-neutral implies "noting or related to a word or phrase that does not refer to one gender solely," or "noting or relating to a person of neutral gender, neither male nor female," according to Dictionary.com. It's a broad phrase that has lately gained popularity for describing persons or items that do not fit neatly into one of the gender categories. People are particularly utilizing this to self-identify. People who do not identify with the binary genders of male and female use terms like "nonbinary" and "gender fluid." According to a 2017 Government study, 13% of persons in the UK are classified as transgender, with an additional 6.5 percent identifying as nonbinary. Without a doubt, this openness to gender identification may be traced to a shift in society's ideas of gender norms and roles. People are becoming more comfortable speaking out about their gender identities as a culture of openness grows. But what impact does this have