Online marketing agency

 Planning the perfect holiday marketing campaign 


Campaigning during the holidays is a great way in order to increase engagement for the respective brand and give a bump up to the sales part for that particular season. It doesn’t matter what industry your brand is a part of, staying updated with the surroundings and what’s new in the market. Whether you work in fashion, food, technology, or another industry, Christmas marketing efforts may be quite beneficial to your company. During the holiday season, people usually buy a lot of gifts for their friends and family so if the brand is able to promote/ market its product in the best possible way according to the current theme there is most likely a good chance that the consumer will notice and choose your product over other brands. 


  • Creative concept


Your creative concept should be the first stage in your holiday marketing strategy. A unique approach incorporates your topic, which in this case is the festive season. When planning your theme, think about what colors to utilize, what props you'll need, and the overall design. For example, during the holiday season, you should absolutely utilize colors that signify the season, which is often red, white, and green or blue accents. You might use these colors in promotional visuals or in the design of your email marketing campaign. You should also consider the feelings you want your customers to feel when they look at your theme. Returning to Christmas, you may wish to inspire a sense of giving and gladness. And here is where your theme comes into play - color psychology, music, branding, and many other factors must be considered. To know in-depth reach out to a digital marketing company in your city and try some services yourself. 


It is critical to concentrate on a few essential items and services. People like to feel special when they buy anything, and if all your business has to offer is suddenly dependent on the holiday, the items lose their uniqueness. You should select a handful that is worth making unique. For example, if you own a candle company, you might create a gingerbread scented candle that is only available during the Christmas season. Customers are more intrigued to buy certain products knowing that it is limited for the season. 


  • Metrics and goals


  • The objectives you set should always be measurable statistically, so you know if they were a success, a failure, or merely broke even. This may be accomplished by utilizing analytical tools such as Google Analytics. A good digital marketing company proving the best digital marketing services will be able to understand all the objectives and will give great solutions accordingly. 


  • Your objectives should always be attainable. Yes, being optimistic is beneficial, but you must also be practical and ensure that your objective is achievable.


  • Your objectives should always be in line with those of your company.


  • Set dates or periods when you feel you will attain your goals, and continue to conduct complete reviews on a regular basis. 



  • Marketing collateral


This is the stage during which you are preparing all of the materials required for your campaign. 

Your exclusive offer is the first step in developing marketing collateral. A successful holiday marketing effort relies on finding the perfect special offer. Are you, for example, giving 20% off your whole store throughout the campaign? Or are you providing a free gift with every order to all of your customers? Make a special offer to entice your viewers to become clients. The next step is to create a checklist of all the marketing collateral you could require. This includes blog entries, landing pages, infographics, brand stories, proposals and presentations, email newsletters, abandoned cart emails, and other marketing materials. 


Social Media Marketing


  • At least twice a week on each platform, make a social post.

  • Photographic and video material

  • Hashtags that are relevant

  • Creating a paid ad campaign

  • tracking of UTMs


Email Marketing Campaign


  • Automated emails approximately 3-10 times for the duration of the holiday season

  • Images

  • Customer classification on the basis of new or existing 

  • Landing pages

  • tracking of UTMs

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